About
Orbix Interactive is a mid-sized game development company with 51–200 employees. The studio is known for building rich, cross-platform multiplayer experiences. Over the last year, Orbix faced the challenge of scaling development across platforms while maintaining quality and production velocity.
By leveraging fractional production leadership and launching five fully operational pipelines, the studio accelerated delivery, expanded market reach, and signed multi-million dollar publishing deals.
Main Challenges
Challenge 1: Multi-Platform Strategy with Limited Resources
Orbix aimed to launch a major title on PC, PlayStation, and Nintendo Switch within a narrow timeframe. However, the studio lacked the internal capacity to coordinate simultaneous development and optimization across platforms, risking delays and budget overruns.
Challenge 2: Rapid Scaling with No Pipeline Standardization
There were no unified development pipelines across core functions like AI, VFX, Art, Porting, and QA. This created inconsistent delivery timelines, uneven quality, and excessive strain on internal leads.
Challenge 3: Pre-Launch Growth & Community Building
The client needed to attract beta users and generate interest prior to launch but had limited internal marketing capacity and no clearly defined user acquisition framework.
Solutions
Production Audit & Planning
We began by auditing team workflows, delivery tracking, and reporting processes. Based on the results, we proposed a scalable pipeline framework and delivery standards.
| Department | Before Audit | After Audit |
|---|---|---|
| AI | Low | High |
| VFX | Medium | High |
| Art | Low | Medium |
| QA | Medium | High |
| Porting | Low | Medium |
Custom Go-To-Market Strategy
We developed player personas, mapped the user journey, and built a tailored multi-platform marketing plan focused on acquisition and platform readiness.
Fractional Production Leadership
We placed a senior production expert to lead execution across five pipelines, deliver documentation, and build internal playbooks.
Co-Publishing Deal Support
Our structure and delivery reports directly supported Orbix in closing over $3M in publishing agreements.
Beta Demand Generation
We executed lightweight campaigns for pre-launch user acquisition, helping Orbix hit 20,000+ beta sign-ups monthly without expanding their internal team.
Expanded Results
Production Audit & Planning
We began by auditing team workflows, delivery tracking, and reporting processes. Based on the results, we proposed a scalable pipeline framework and delivery standards.
launched (PC, PS, Switch)
